A survey from ComScore on Monday showed that 28% of shoppers were influenced by social media. More than ever, shoppers this year are online reading consumer reports, searching for deals, and checking out what their friends on Facebook are buying.
With 350 million Facebook members and 58 million on Twitter, retailers need to seriously consider a [...]
Shopping centers have an opportunity with mobile marketing to push timely messages with the potential to attract attention and help win customers. According to a survey of Gen Y shoppers, email and text messaging are preferred ways to receive information. They would be more reluctant to give up email and text messaging (26%) than social [...]
read moreEcommerce sales were up 5% on Cyber Monday—the first Monday after Thanksgiving—compared with sales on Cyber Monday last year. Savvy shoppers are turning more often to technology in a weak economy for deals and to find the lowest prices on hot items.
Online retailers innovate by using new technology to connect with shoppers and market special [...]
With traditional retail sales facing year-over-year declines, the great recession is not the only culprit. According to Forrester Research, online sales may account for 10% of all holiday shopping this year, or about $44 billion, up from about 5% to 7% of U.S. shopping that typically happens online.
The biggest question mall-based retailers have is: how [...]
If there’s one area that people in the real estate business typically neglect, it’s developing and implementing a detailed and deliberate marketing plan. Most of the time, Realtors and brokers simply play ‘follow-the-leader’ and employ whatever methods those around them are using. They get a web site, send out postcards, giveaway calendars, call on ‘expireds,’ join [...]
read moreJim and I began this blog as a way to share our knowledge and resources about property management and real estate marketing. We believe that the best programs come from a finely-tuned combination of traditional and new media. Marketing convergence at its best. (read more)
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